John & Alexandra O’Halloran purchased an old former bush hospital converted house in Dimboola in 2017. They were drawn to the area by the beautiful natural environment and river landscape.
The couple saw a need for a venue offering a lifestyle store featuring coffee, quality food, homewares and regional produce. They also wanted to create a space to meet, celebrate or meditate.
With this agenda in mind, Dimboola Store has been designed to offer customers both a visual experience and a culinary experience whilst also offering an opportunity to browse the homewares on offer or simply relax over a drink and meditate.
The Store has four distinct areas, each offering a different feeling and aesthetic. The welcoming “Living Room”, the larger “Common Room”, the hideaway “Snug” and the muted “Alleyway”.
The main Living Room is the heartbeat of the Store, which features Australian made ceramic travel cups as well as reusable Stojau collapsible coffee cups coupled with regional produce shelves featuring predominantly local produce and homegoods. The café coffee is Genovese which has developed a strong local following and the shelf stock of Grounded Pleasures drinking chocolate flavours is also highly popular.
The Common Room features, amongst others, Salus skincare, olive oil based soaps and Harvest baskets. The Common Room is the room to gather and start to explore beyond the entrance sign above the doorway proclaiming “It’s beautiful here”.
The cosy Snug offers muted lighting in a peaceful hideaway stocked with latest release “foodie lovers” cook books and giftware, whilst The Alleyway is set up as a spot for twosome discussions and coffee amongst a feature wall of rope hangings, artefacts and assorted paintings.
The emphasis is upon creating a visual sense of discovery in the retail shopping experience in moving from room to room but at the same time maintaining a connectivity between the spaces.
There is also an adjacent park forming part of the business premises where customers can relax in the outdoor area.
The menu is relaxed cafe style with breakfast and lunch options currently trading from 8am - 3pm daily. Upcoming events include floral creativity workshops as well as entertaining cooking workshops with wine and beer tastings. Dimboola Store is also in the process of obtaining a liquor licence in time for the warmer months.